Having a mom from Haiti and a father from Puerto Rico, being from Brooklyn and not the South, I felt like, did I deserve to be part of this tradition? Maxwell says. I think its really quite deep, but at the same time its a love song. You have this guitar kind of squeaky sound, and it was also a little bit more country than what weve done, it wasnt kind of necessarily R&B. ' Maxwell recalls. He says that fail fast and fix problems doesnt mean be loose and make careless errors, but be empowered to try things: understand what success looks like and if it doesnt work, move on, and try something different. As a result, his advice to other marketers is this: Dont be afraid. Finally, he recommends open and honest communication. It doesnt work when one is dictating to the other. Over the five years he has been with the company, its has seen fantastic growth and its marketing revenue has tripled. We love it. We were no threat to anybody, but it mightve been different if we had grown up in the city. The following week, Perry escorted me to Sades midtown hotel suite overlooking 6th Avenue. You cant run around and change it once its on vinyl. I learned more during that time than at any other time in my life. I was like, Thats the point it starts with an instrumental and ends with a slow version of the same instrumental. L+T: Amazing! Sade: I love when our music is reclaimed to make something new. Or, slightly later, when I was 14 or 15 I started listening to Billie Holiday and Miles Davis; Kind of Blue and Sketches of Spain. Sades longtime collaborator and famed British musician Stuart Matthewman who is an original member of the band exclusively tells Rated R&B, Were working on a new album., Matthewman says Sade and their creative team currently have a bunch of songs, that eager fans will hear once theyre satisfied with the final product. How do you help a global marketing team manage that? He cites his musical influences as Junior Walker, King Curtis, Art Pepper, Ernie Isley, Steve Jones, Wah Wah Watson, Issac Hayes, Bill Withers, Lee Perry, Tony Iommi, and Gustav Mahler. You know, theyve kind of grown older but theres a lot of younger people in the audience this time as well. A hands-on leader, who loves the challenge of developing new market and business opportunities. I loved that song; I cant remember liking anything else I heard on standard pop radio. But it just didnt work. Ive always been like that. I mean youd think as we get older, I guess our audience kind of grows with us. This means that every time you visit this website you will need to enable or disable cookies again. He has appeared on all of Sades albums: Diamond Life, Promise, Stronger Than Pride, Love Deluxe, and Best of Sade, all of which went triple platinum in the U.S. and have totaled sales over 40 million albums worldwide. Gina Balarin is founder and director of Verballistics Pty Ltd, TEDx speaker and author ofThe Secret Army: Leadership, Marketing and the Power of People. I would have asked JAY Z to rap on Soldier Of Love in 2010. Yes we speak English a kind of English compared to the Americans. Stuart Matthewman: We knew that we were going to have to play a lot of the old songs but we didn't want to make it into like a Greatest Hits Tour or anything like that. You will receive an email confirmation for the Life + Times newsletter shortly. You dont have all the answers. Its one of the key reasons I really enjoy working at IR., Matthewman is philosophical about international marketing. Theyve been friends and worked together since the beginning of our careers. He says, Its important to distil your message down to something that relates back to your companys purpose, translates across different markets and is the core of what you do, but allows the nuance to be added in specific markets. How does he do that? So, however long it takes; sometimes the songs come really quickly, they just fall into place. His influences include Jr. Walker, King Curtis, Art Pepper, Gato Barbieri, Ernie Isley, Johnny "Guitar" Watson, Wah Wah Watson, Issac Hayes, Bill Withers, Lee Perry, and Gustav Mahler. But we pretty much approached the album in the way that we always do. She is best known as front woman for haze-pop band Beast Patrol, noted "Band to Watch" by Rolling Stone, and the band Twin Danger, described by Jazziz magazine as "the brainchild of vocalist-pianist-guitarist Vanessa Bley and saxophonist-guitarist Stuart Mathewman, is . Maxwell collaborated for the first time with guitarist Hod David, who co-wrote three songs and has worked with the singer ever since. Matthewman has discussed diverse musical influences including Junior Walker, King Curtis, Art Pepper, Ernie Isley, Steve Jones, Wah Wah Watson, Issac Hayes, Bill Withers, Lee Perry, Tony Iommi and Gustav Mahler.[12]. Sade is one of the few artists who can take a lengthy hiatus, drop an album, steal the show and take another break. So I mean yeah we have such a cross-section of people out there. That was very much Sophie [Muller] and Sade together. When I asked Matthewman what he would do differently in marketing if he could do things over again, the answer lay in not underestimating the importance of branding, a failing he has been working to rectify over the last six to eight months. In addition, the bass-heavy rhythmic engine for DAngelo and Badu was hip-hop both their debuts were co-produced in parts by Bob Power, who helped mix and engineer A Tribe Called Quests The Low End Theory. I kept moving my foot, but it wouldnt budge. The 100 Greatest TV Shows of All Time If you disable this cookie, we will not be able to save your preferences. There is always a new story to tell. But no I mean yeah, the audience has always been really appreciative and very vocal with it. It was an Irish bar on 14th Street. Someone sprayed or wrote on top of it, Bitch sings when she wants to. Sade loved it.. ', Those were just a few elements of what the singer describes as a smorgasbord of cultures flowing into Urban Hang Suite. Yeah. As an international marketer, Matthewman works with a team around the world who need to collaborate closely but also be able to work independently to produce marketing campaigns that make sense for their local market. Its been eight years now, and Sade still hasnt fully emerged from her music slumber to bless us with a new full-length album. I wish I could take it out on other people. Were not thinking about anyone else. Teaming with bandmate Paul S. Denman and keyboardist Andrew Hale, they formed the band Sade. ', Maxwell follows that intro with four gently danceable cuts, including the Ware co-write Sumthin Sumthin' originally titled Hot Chocolate, the track has the albums most aggressive bass line, whipping and wriggling and popping and the single Ascension (Dont Ever Wonder), co-written by Shur and originally titled XXX.. I know theyre out there but are there any that are kind of over the top? Married to Michele Matthewman (19902018), they had a son, Clay Matthewman. As for me, I was always Mrs. Its hardly surprising that Matthewman was instrumental in setting up the first IR webinars that attracted 400 to 500 delegates: webinars that were so successful that Microsoft asked to join and co-present with IR. I do think you should think about the fans but hopefully our fans will grow with us. In addition to songwriting, Matthewman can be heard on saxophone, guitar, keyboards, and programming. Others you have to manipulate to get what you want out of them so they can say what you want them to say. I think people do think of me as this depressed person crying in my ivory tower. Nobody knows all the answers. L+T: Amazing! Like most of the young men Id known in the 80s from soul boys to b-boys Id fallen in love with Sade upon the release of her multiplatinum first album Diamond Life in 1984. Of course, I replied, her pretty face and haunting voice drifting through my mind. I was a 22-year-old kid flying to meet guys who were 50, 60 years old, Maxwell says. Im a mixture of being really idealistic and hopeful, and really pessimistic about our future. I think people do think of me as this depressed person crying in my ivory tower. Urban Hang Suite is really just soul, with a lineage that reaches back to Keni Burkes Risin to the Top, Sades Haunt Me, the English group Loose Ends we both loved their mix of drum machines and live stuff, Matthewman says and Shuggie Otis, among others. Then we feel were completely cut off and we could just get on with doing what we do. And this time, you know like our fans have grown with us. Did you start listening to jazz at that time? So He Built His Own, A Breath of Fresh Air: How Giveon Became R&Bs King of Warmth, It Started as a College Project. L+T: Who are some artists you are interested in these days? I wasnt so sure that I really wanted to be in the front. You know what I mean? What changes were they? Its just whatever we feel like. I was like, Its amazing, but it sounds like its already done. He went on to compose the music scores for various films;[10] with Maxwell the music for the short film To Be A Black Man (1997), and Twin Falls Idaho (1999)[11], Jackpot (2001), Northfork (2003), The Double (2005), The Astronaut Farmer (2006), Life Support (2007), The Smell Of Success (2009), Nona(2017), and short Erotic Dreams of the Chelsea Hotel (2017). L+T: Is there anything you would change about your career? I was pretty much one of the lads, but I was an old soul even when I was a child. You have to deliver, even if youre not ready for it. I mean, I was there on the edge, but I wasnt that into it. Stuart Matthewman started marketing in the mid-90s and actually changed careers half way. Press question mark to learn the rest of the keyboard shortcuts In the early 1990s, Stuart Matthewman, the writer, producer, and multi-instrumentalist known for his work in Sade, heard a remarkable demo: a ballad that stretched out over nearly seven minutes, making room for daredevil falsetto and a bass line as elegant as a spiral staircase, building to a description of a sexual liaison so ecstatic that it lasts for days and eventually brings police to the door. And they dont even speak English! L+T: Over the years with creating this Sade sound, what have you done from a production standpoint to kind of tweak the music as you continue with the times? Its funny, most of the songs I cant tell you if I really like them or not; its really hard to be objective about it. You cant craft a message in Australia that will resonate all around the world., Matthewman understands the pain of working for US-based companies where head office would come up with a plan, give it to the Australian team, and it just wouldnt fly. Maxwell's Waiting Game: R&B Hitmaker Talks Loyalty, Longevity So whether thats the Promise album that was maybe more, a little bit more jazz-tinged. He and I both agree that back in the day marketers saw each other as competitors. L+T: Who are some artists you are interested in these days? Between Sade albums and tours, Stuart stays quite active in the music world: composing film scores for the Polish Brothers' TwinFalls Idaho (1999),Northfork (2003),The Astronaut Farmer (2006), and Nelson George's TV movie,Life Support(2007) as well as producing and co-writing with various artists, notably Maxwell on his first three albums, and with English singer/songwriter Paloma Faith. You know like the smooth jazz stations and the R&B stations werent quite sure at first but soon, once the actual fans and people actually just liked it for what it was, they kind of had to play it really by demand. Sade: Well, my passion for music has never waned. In 2016, Stuart has kept busy back in his recording studio with several projects underway: co-writing and producing two songs on Maxwell's latest album earlier this year and composing the film score for the movie The Erotic Dreams Of The Chelsea Hotel. Basically, Im always late, so I never have time to consider the realities. Recently, Stuart teamed up with singer-songwriter and multi-instrumentalist Vanessa Bley, daughter of Jazz legend Paul Bley, to form the band,Twin Danger, resultingina unique sound described as "The love child of heroin jazz and seductive darkness. Stuart Matthewman, also known as Cottonbelly, is an accomplished writer, composer, producer, and of course, Sade's right-hand man; playing saxophone and guitar alongside her since their band. There are more licensed stations now, but when I was growing up, there werent many options. I speak with Matthewmanabout international marketing, how he defines success and what he wishes hed learned earlier. We know what to expect from each other and how to deal with each other as well. Ascension sold more than a million copies, and its not hard to understand its allure: Theres the gliding economy of the groove, which seems to walk on water; the reckless falsetto run from Maxwell that opens the song; the strangely sticky lyrical construction of the hook, which swings from questioning to emphatic (Shouldnt I realize/Youre the highest of high/If you dont know, then Ill say it/So dont ever wonder); the subtle tumble of drums that precedes the chorus every so often. I was so engrossed in the process of reading. 'Maxwell's Urban Hang Suite' turns 25 this week. Popular As: Stuart Matthewman: Occupation: Rock Stars: Age: 60 years old: Zodiac Sign: Leo: Born: August 18, 1960 (United Kingdom) Birthday: August 18: The record label found the idea of starting an album in this way baffling. Stuart has been with Sade since before they were signed - playing guitar, playing sax and co-writing many of the biggest hits in their 50+ million album selling career. Can you talk a little about you and the band working on this album after not being in the studio for a few years? Twenty-five years after his debut, the singer-songwriter-producer and key collaborators look back on an album that proved R&B tradition could still thrive in a hip-hop world. Stuart: Exactly, yeah! In the fall of 1992, I received a call from the Epic Records press department in New York City. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. I speak with Matthewman, Introducing flexibility from people on how they use the brand. I wasnt someone who had a lot of music around me when I was a child, really. I know that sounds a bit odd. ' Maxwell recalls. Stuart: I think our formula is the fact that we dont really have a formula. So the way that we did that instead of just playing the songs we really wanted to do it visually so we wanted every song or every couple of songs to have its own visual theme. You dont partially choose, Im going to show this, but Im not going to show that. But it happens that way. During his teens, he picked up sax and began playing guitar. Indeed, the world was waiting. L+T: What still keeps you so passionate about making music? Recently, Stuart teamed up with singer-songwriter and multi-instrumentalist Vanessa Bley, daughter of Jazz legend Paul Bley, to form the band, In 2016, Stuart has kept busy back in his recording studio with several projects underway: co-writing and producing two songs on Maxwell's latest album earlier this year and composing the film score for the movie. Stuart: No! I know I dont get angry with anyone except myself, really. But, hes also pretty punky and rocky at the same time. We wanted to make sure that we really covered songs that werent expected as well for us to do. But, individually, as far as people are concerned, Im an optimist, because I believe theres a lot of good in people. Maybe Stuart [Matthewman] or Andrew [Hale] will come from a bassline and then we build on that. We carry a pipeline and a revenue target. I dont think Ive ever really known what romance is. I was like, Its amazing, but it sounds like its already done. Matthewman was born on 18 August 1960 in Hull, East Riding of Yorkshire. That and we all listen to a lot of music. The 500 Greatest Songs of All Time When you make a record its so concrete, you know? If youre not enjoying it, it can impact not just on the work youre doing, but also life outside of work. If someone tries to say, It wasnt my fault, call that out. He knows that if its easier for them to use it and understand it, the brand gets used properly more often, and. Minutes. I travel with it and sometimes I look around and cant find it. Stuart Matthewman will celebrate 63rd birthday on a Friday 18th of August 2023. Were also measured by how well we integrate and work with sales! Matthewman believes that being in sync with your sales team, listening to them and being able to get them to engage with you is super critical. We travel quite a bit. Running a global content team is always a business challenge. I enjoyed all the answers and details. You need to work as a team. Or Love Deluxe, which was maybe more R&B. Yeah. If I were somebody else, Im not sure I would like Sade. They asked me if Id like to write a bio for superstar singer Sade. Some of the songs on here are things I wanted to write about a long time ago. Working with Paloma Faith on her third studio album, Stuart Matthewman co-wrote two songs on her album A Perfect Contradiction released March 2014. [laughs] I think now, Im less open than I used to be sometimes, because I have to protect myself. He is the assistant editor. My father is totally into music and surrounds himself with music, but I didnt grow up with him. They played really good music, basically. Are you a perfectionist when it comes to your music? Over the five years he has been with the company, its has seen fantastic growth and its marketing revenue has tripled. The band features instrumental songs and songs with guest vocalists. Matthewman practices the principles of collaboration, engagement and education as much as he preaches them. The second half of Urban Hang Suite is more subdued, a series of Quiet Storm ballads. I used to read a lot back then as well, at least up until the age of 15. My mum was a single parent, which was pretty unusual back then. Sade: If I could turn back time? Sade released their Bring Me Home Live 2011 DVD a short while ago, which was a homecoming of sorts for the band and their leader, having toured for the first time in a decade. Reddit and its partners use cookies and similar technologies to provide you with a better experience. Of work cut off and we could just get on with doing what we do here are things wanted... 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